Law
EU AI Act 2025: Impact on Amazon Sellers and Vendors, with key rules on AI transparency, training, and compliance.
With Amazon Project Zero, Amazon helps brand owners uncover brand infringements. The tool is intended to be a joint offensive against plagiarism, in which Amazon and sellers contribute equally to success.
SEO
What is the Amazon product type? And how is it related to categories? We explain all the connections.
Learn how to optimize your Amazon product listing for better rankings, increased conversions, and higher sales with proven SEO strategies.
You want your products to be at the top of Amazon? Below you will find a simple explanation of the most important steps
A strong product title enhances Amazon SEO, driving visibility and clicks. Discover title guidelines, character limits, and optimization tips for 2025 here.
Amazon bullet points are key to an effective product listing. Discover best practices for Amazon bullet points, including character limits and optimization tips.
A customer cannot simply pick up the product in online commerce. Therefore, it is important to have good pictures to give the customer an impression of the product. This article teaches you how to optimize your Amazon product images.
Find out how an Amazon product description can persuade your customers. Tips on formatting, use of HTML tags and optimization.
On Amazon, relevant keywords can be used in the title, bullet points, product description and as so-called backend keywords. Here you can find out what you need to consider.
Amazon provides huge lists of search term data. We show how you can analyze them using the Python and Jupyter Notebooks.
A9 is Amazons search engine. We explain how the ranking algorithm works.
Amazon SEO is a critical aspect to success as an Amazon Seller. The research of appropriate keywords is therefore extremely important. We will show you how it's done!
Search engine optimization plays a major role on Google and Amazon. We will explain the similarities and the differences.
AI
Discover why Amazon's AI misclassifies products 20% of the time and how proper categorization and keyword optimization boost visibility and sales.
Statistical analysis of 1,300+ Amazon Rufus recommendations reveals key patterns: 92% Prime eligible, 4.5+ ratings, and optimal listing attributes.
Master Amazon Rufus optimization with 15 proven insights from our 4-week testing. Learn AI SEO strategies to maximize product visibility.
Master Amazon's AI tools to boost sales: Project Amelia, Rufus, listing optimization, A+ content generation, and more for sellers & vendors.
Strategy
Unlock the secrets of maximizing your profits on Amazon with our expert guide to understanding and improving your Net PPM today!
Discover top Amazon podcasts to boost your Amazon knowledge.
Learn how your products can benefit from understanding and managing replenishment codes.
Everything about Amazon Seller Central: account setup, product listing, shipping, and more
In this article, we present the advantages and disadvantages of Amazon's Born to Run program and discuss the risks that can arise if products are not sold.
In this article, we'll give you an overview of the Amazon API, how to work with the interface, and how it has evolved.
How to Find Amazon Listing Duplication and How to Remove or Merge Product Pages? Find Out in This Article.
This article examines coop agreements and shows how to prepare for negotiations with Amazon.
With this article, vendors understand how to calculate the profitability of their products. In addition, we show strategies to increase profitability.
This article provides an overview of typical negotiation topics, explains the AVN process, and offers tips for a successful negotiation.
This article will teach you how to use ChatGPT and the new ChatGPT Assistant in AMALYTIX to monitor and optimize your Amazon listings.
What are Amazon Vendor Services, and what are the benefits of AVS? Find the answers and much more in this article.
In this article we will explain how Seller proceed in case of an account suspension and how to create a plan of action.
Merch by Amazon is a print on demand service that allows sellers to sell merchandise items with their own designs, through Amazon. What MBA actually is, in which countries it is offered and what opportunities it offers you is explained in the following article.
What advantages it can offer Amazon sellers and how to connect Amazon and Shopify, we explain to you in this article.
You want to sell on Amazon and you are still looking for the right product? We are going to show you what you have to consider when researching products.
Which products are purchased frequently? We will explain how you can safely estimate the demand for products on Amazon.
Marketing
Unlock the power of Amazon Sponsored TV and use this new and effective way of advertising to increase campaing performance.
Retail Media marketing: advantages, forms of advertising, target groups and success factors for effective campaigns.
Amazon created the Brand Store to help sellers and vendors strengthen their brand in the online marketplace. It's a dedicated store within Amazon where customers can learn about your offerings and get to know the character of your brand.
In this article you will learn important tips for creating product listings in Vendor Central.
This article explains the benefits of earning the Climate Pledge Friendly badge and how to qualify for it.
In the Amazon Vine program, Amazon products are given to test for free in order to write reviews for these products. Amazon Vine is an invitation-only program that selects the most insightful reviewers on the Amazon store as Vine Voices.
Amazon Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. You can create a campaign in just a few minutes, even if you've never advertised before.
How do you know which image, title, and A+ content converts best? In this article, we explain how to run A/B tests on Amazon.
Amazon Marketing Cloud allows you to analyze the effectiveness of your advertising efforts across campaigns and channels.
The Amazon ACoS describes the relationship between advertising spend and advertising revenue and thus represents the cost-revenue ratio of your advertising campaigns.
In this article, we will explain why a Buy Box placement is so important and how you can improve your chances of winning.
Amazon Marketing Stream is a free tool that provides near-realtime ads data for sellers and vendors.
Through the Amazon Brand Story seller can present their brand to the customer and highlight unique selling propositions.
Amazon Brand Registry is a program that protects your brand from counterfeiting and misuse. Additionally, it opens up marketing opportunities.
A lot of sellers on Amazon use external traffic to promote their offers. Amazon Attribution allows you to evaluate the impact and success of external traffic to Amazon.
Amazon offers you, as a seller and vendor, various possibilities to create and run PPC campaigns. But for your PPC campaign to be successful, it should be monitored and optimized regularly. How you can optimize your campaign is explained in this article.
As a Seller and Vendor, you have access to discounts in addition to coupons, lightning offers and savings subscriptions to generate additional sales. In this article we will explain the discount options you can choose between.
Amazon offers advertisers sponsored products ads and sponsored brands ads. But how do these differ from each other? And how can you create a Sponsored Brands campaign?
Sponsored Display Ads are a new advertising format where you can display ads on and off Amazon. Our article will find out what is already possible on the German Amazon market.
How can products be best marketed on Amazon? Which advertising strategies are suitable? We will give you an overview of your possibilities on Amazon.
To enable advertisers to reach their customers outside Amazon's platform, Amazon offers sellers and vendors an 'Amazon DSP' solution. We will explain what Amazon DSP is.
With Amazon A+ Content you can significantly enhance your listings. We will show you what you need to pay attention to.
To boost the sales of your products, one viable option is the Amazon subscribe & save. It grants Amazon customers a discount of up to 15% for regular deliveries of an item. Read on to find out more.
A lightning deal is a chargeable advertising campaign in which a vendor/seller grants a promotional discount on a specific item for a limited period. You can find out how to create such a lightning deal here.
By creating attractive promotional offers, you can significantly increase the number of your sales. Among other things, Amazon offers the creation of coupons. Here you can find out how to create such a coupon.
In the following we will show you by using examples how you can make more sales on Amazon with external traffic.
Reviews
How do I win reviewers on Amazon? What is allowed, what is not allowed? Here you will find everything you need to be successful with Amazon reviews.
Controlling
Complete guide to Amazon seller fees in 2024. Understand all 100+ fees, from FBA charges to refund costs, with detailed explanations and AMALYTIX tracking tips.
Master Amazon chargebacks for vendors. Learn to avoid penalties, understand all chargeback types, and dispute incorrect charges using the Operational Performance dashboard.
Master Amazon Retail Analytics (ARA) for vendors. Access sales reports, inventory tracking, traffic data, and Net PPM insights to optimize your Amazon business.
Master Amazon's Search Query Performance Report. Analyze search funnels, track brand performance, and optimize listings with real customer search data insights.
Master Amazon ASIN numbers: understand what ASIN stands for, find ASINs quickly, create new ASINs, and optimize your product listings for better visibility.
Master Amazon's packaging certification programs (FFP, SIOC, PFP) to avoid chargebacks, reduce costs, and improve customer satisfaction. Complete testing guide included.
Discover how to use Amazon's Search Terms Report to identify top-performing keywords, analyze competitor rankings, and optimize your listings and PPC campaigns for maximum visibility.
Discover profitable Amazon niches with Product Opportunity Explorer. Learn to analyze search trends, competitor data, and identify untapped market opportunities.
Learn how to use Amazon's Concessions Dashboard to analyze returns, reduce refund rates, and improve vendor performance with actionable strategies.
Learn how to use Amazon's Inventory Health Report to prevent stockouts, optimize inventory levels, and maintain healthy stock metrics for better rankings.
Master Amazon's Item Comparison and Alternate Purchase reports to identify competitors, understand customer behavior, and optimize your product strategy.
Learn how to use Amazon's Market Basket Analysis report to identify frequently bought together products, optimize PPC campaigns, and boost cross-selling revenue.
Discover how Amazon's Repeat Purchase Behavior Report helps identify loyal customers, optimize marketing spend, and increase revenue through strategic repeat purchases.
Master Amazon's Sales Diagnostic Report to track ASIN performance, analyze traffic and conversion metrics, and identify optimization opportunities for revenue growth.
Master Amazon Brand Analytics (ABA) to unlock powerful insights on sales, customer behavior, and competitive intelligence. Learn to access and leverage all 15 ABA reports.
Learn how to export Amazon transaction data, import it into Excel, and create powerful pivot tables for sales analysis, cost tracking, and performance insights.
Master Amazon session and conversion data analysis. Learn to track visitors, optimize conversion rates, and run A/B tests to maximize your Amazon sales performance.
Logistics
In this article, we introduce you to the CEE program. With the CEE program, you can store your goods in German, Polish, and Czech logistics centers.
In this article, we introduce you to the EFN program. The EFN program allows you to store your goods in one country from where all orders are shipped.
In this article, we explain what will change for Amazon FBA Sellers in March 2023.
Fulfillment by Amazon enables Amazon Sellers to leverage Amazon's warehouse and shipping network and outsource tasks related to the shipping process.
You wish to import goods from China for your Amazon Business? We will show you how it works and what you need to pay attention to
What are Amazon flat files? How do you create them? How do you upload them? We explain it to you.
